Sunday, February 2, 2014

2014 Super Bowl Commercials

The Super Bowl is one of the biggest television events of the year and it is a chance for companies to have their ads seen by over 100 million people. Due to this exposure, companies are willing to pay millions of dollars for a thirty second television spot.  Super Bowl commercials don't show strong relationship to an immediate increase in sales, but they are a chance for companies to show off their best advertising power.

Here are a few of our favorite commercials from this year's Super Bowl:

Budweiser always makes the best commercials and tugs at the audience's heartstrings as they root for the familiar Budweiser Clydesdales.  This year the company took this idea to a new extreme and added puppies as well! Any animal lover (or person with a heart) was probably in tears by the end of the ad.




The Oikos Greek Yogurt commercial was one of the more highly anticipated ads of the Super Bowl due to the reunion of the guys from Fullhouse.  I have to say it was pretty funny and it brought back their Fullhouse character personalities, as well as the actors themselves.

 


Doritos once again challenged its loyal legion of fans to come up with their best commercial and be featured as a part of the Super Bowl broadcast. They did not disappoint with their submissions! This was our favorite submission and one of the best commercials of the Super Bowl.




I also really loved the Stephen Colbert Wonderful Pistachios commercials during the Super Bowl.  His humor worked well with the concepts they were going for and Eagle was a nice touch. The commercial itself is funny, but what might be even funnier is the behind the scenes video.




The Jaguar commercial consisted of British villains rendezvousing and of course driving off in a Jaguar.  It was a very well made commercial and who doesn't love a good commercial with Tom Hiddelston?




The Toyota ad, which featured The Muppets, was a nice change from the company's ads of the past year.  It started off a little slow for me, but the end really brought it all together.




The Kia ad was another great commercial of the night! The Matrix theme made it immediately enjoyable and the longer you watch the better it gets!




A more complete list of ads from the Super Bowl broadcast can be found here and here.

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